Guest Lecturer at Hochschule für Musik Würzburg: Digital Branding for Classical Musicians

Sumina Studer was invited to lecture at the Hochschule für Musik Würzburg, delivering her workshop "Modern Communication and Social Media for Musicians in the 21st Century."

The session addressed current tools and best practices for building a strong online presence while staying true to artistic values. Students engaged in open discussion about the role of Instagram, YouTube, and new digital platforms in shaping their careers.

Sumina continues to advocate for greater inclusion of digital literacy in music conservatories. Explore more of her education outreach here.

Tonebase Festival Münster: Sumina Studer Lectures on Social Media for Musicians

At the inaugural Tonebase Festival in Münster, Sumina Studer led a lecture and participated in the panel discussion on the future and communication for classical musicians. The audience included students aged 10 to 55, making it an intergenerational teaching setting.

The panel also featured faculty members of the festival, discussing how platforms like YouTube and Instagram can be used to empower musicians at every stage of their career. Sumina will return to the festival again in autumn 2025 to expand on these topics.

Read about her ongoing collaboration with Tonebase here.