Sumina Studer is a London-based presenter, entrepreneur, and former concert violinist whose work bridges classical music and digital innovation. As the founder of ANIMUS, a boutique social media and digital strategy agency, she advises international artists, competitions, and institutions on building relevance, visibility, and brand identity in the modern music world. Her clients have included emerging artists and established names alike, with occasions of follower growth increasing from under 10,000 to over 400,000 within months under her guidance.

With more than 200,000 subscribers on YouTube and 115,000 Instagram followers, Sumina is recognized as one of the most influential classical musicians online. Her performance of Paganini's Violin Concerto No. 5 has become one of the most-viewed Paganini recordings on YouTube to date, demonstrating her ability to engage mass digital audiences.
Sumina was the first violin host on the Tonebase YouTube channel and has since become a respected face on screen, presenting major international events such as the ARD International Music Competition in Munich and the Classic Violin Olympus in Dubai, the latter streamed globally via Medici.tv - the world’s premier classical streaming platform, reaching millions of viewers in over 190 countries, further cementing her role as a trusted voice in modern classical communication.

Earlier in her career, Sumina toured internationally as a concert violinist, performing with orchestras such as Camerata Zurich, the Göttinger Symphony Orchestra, and the Chamber Symphony Hamburg. She appeared in halls including the Elbphilharmonie Hamburg, Minatomirai Hall Yokohama, and the Gasteig in Munich, where her performance was broadcast live on Bayerischer Rundfunk. Her collaborators included Thomas Demenga, Ray Chen, and Julien Quentin, and her playing has been broadcast by radio as well as recorded on the SONY RCA Red Seal Label. Sumina was awarded top prizes at an early age, such as at the Swiss National Youth Music Competition several times, before going on to win international accolades at the Michael Hill International Violin Competition, the Verbier Festival, and the European Union of Music Competitions for Youth (EMCY), among others. Her artistic development was supported by institutions including Deutsche Stiftung Musikleben, the LYRA Foundation, and Gerd Bucerius/Stiftung Musikleben, and more. She last performed on a 1707 Stradivari violin, generously loaned to her by the Stradivari Stiftung Habisreutinger - marking the final chapter of her active performance career before she shifted her focus to entrepreneurship, consulting, and presenting.

Today, Sumina also works as a Sales Executive at Florian Leonhard Fine Violins, one of the world's most prestigious violin dealerships. In addition to handling European sales, she manages the firm’s partnerships and client relationships across New York and the East Coast of the United States, combining insider expertise with international market fluency. She serves as a trustee of We Have One World, a charity supporting classical music projects for humanitarian causes including Save the Children UK.

Sumina studied under Antje Weithaas at the Hochschule für Musik Hanns Eisler Berlin before completing her Master’s degree at The Juilliard School with Catherine Cho and Sylvia Rosenberg. She also trained with legendary pedagogues including Ana Chumachenco, Aaron Rosand, Pamela Frank, Roland Vamos, Boris Kuschnir, Mihaela Martin, Pierre Amoyal, Ulf Hoelscher, Igor Ozim, and Pavel Vernikov through festivals such as the Verbier Festival Academy, the Pablo Casals Festival, and the Mozarteum Salzburg. Originally from Zurich, Sumina has lived and worked in Berlin, New York, and now London. Her mission lies in bringing a global outlook and modern voice to the world of classical music.