Digital Marketing as a Classical Musician: Finding a Strategy
/As we decide to turn our passion into our profession, we have to ask ourselves: How?
Digital marketing in a Classical Music career is a topic that doesn’t quite receive the attention that it should, especially when studying a degree at a Classical Music university. Because Classical Music has core values embedded in history and tradition, self marketing is oftentimes perceived as strange or, sometimes even, as dishonorable.
In my video today, we’re starting the discussion of how to be successful at Digital Marketing on the schedule of a Classical Musician. Whether your objection is that Social Media Marketing is too intimidating to learn, or you simply can’t find the time (or interest!) for it right now - there are ways to proactively source support and assistance in order to be a more independent artist.
I go more into detail about the differences between a social media manager as opposed to a social media strategist, and I also break the ice on the mindset of the infamous “Starving Artist”, and how creating this open dialogue with each other will ensure a bright, sustainable future of Classical Music for everyone!
-S